Seth Godin
December 7, 2008
Pre-steal this book
This is a long, rambling story with a useful punchline. I posted it on a weekend so you could skip it without feeling guilty. Thanks to my friend Michael for reminding me.
Twenty ...
Seth Godin
December 6, 2008
Building an albatross
I spent hours watching the albatross in the Galapagos hang out. The first thing you notice is that they have a terribly difficult time taking off. In the water, an albatross will ...
Seth Godin
December 6, 2008
The noise
It's noisy and getting noisier.
If you looked at web activity, you could rightfully assume that the web consists largely of porn, gossip, Britney Spears searches, trolls, trivia, anger, complaints, flirting and self-absorption.
If ...
Seth Godin
December 5, 2008
The making chasm
Great caption for a cartoon in this week's New Yorker:
There's a lot I want to experience, but not a lot I want to actually do.
In my exposure to companies big and small, ...
Seth Godin
December 4, 2008
The high cost of now
The closer you get to the source and moment of information, the more it costs.
If you wanted to be the first person to see Nokia's new phone, you could have flown to ...
Seth Godin
December 3, 2008
Interviews (radio, irony and a bonus)
Mark and I talk about radio.
Archie and I pretend to talk about action figures.
And a church interview with Milan.
Seth Godin
December 3, 2008
Making vs. Taking
Consider two cereals:
Honey Bunches of Oats, a category creator, a big brand with spin offs and profits and growth.
Fruit Harvest, a generically named cereal that leverages the marketing department's ability to run ...
Seth Godin
December 2, 2008
The seed, the pit and the cherry
Here's a ten minute video presentation I did for Acumen. I hope you'll discover that the idea of forming a nucleus applies to what you're working on as well.
Seth Godin
December 2, 2008
Gravity is just a theory
Are you marketing gravity or evolution?
Newton gets all kinds of credit. They call it the Law of Gravity. They put his picture on pages that profile geniuses. They say he discovered gravity. ...
Seth Godin
December 1, 2008
If you could change your life
...would you?
Getting into Stanford Business School changed my life. In college, I trained to be a mediocre engineer (I didn't set out to be mediocre at it, but I sure was). I ...
Seth Godin
November 30, 2008
An iphone app that could change the way you get to work
In 2000, I invented a gadget called RadaR. Fred Wilson told me that I was ahead of my time, and he was right.
RadaR.com was a hardware/internet hybrid that could eliminate boatloads of ...
Seth Godin
November 29, 2008
Creating a clearance sale culture
If you want to avoid being stuck with inventory or downtime during a recession, you might profit from realizing that people tell themselves a different story when they go to buy something.
During ...
Seth Godin
November 28, 2008
Don’t know what you’ve got till it’s gone
IWantSandy is folding, as are a number of web companies. So is that restaurant you loved down the street. Users are outraged. Outraged!
When you find a service or establishment or product ...
Seth Godin
November 27, 2008
Thanksgiving
This has always been my favorite holiday. No gifts, no guilt, no doctrine.
For me, the holiday celebrates people who contribute with no expectation of anything in return. Online, the rules are no ...
Seth Godin
November 26, 2008
Holiday shopping guide
The decisions you make with your hard-earned money this year will have more impact than ever before. So put your money where your mouth is.
Here are a few ideas to consider:1. Buy ...
