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Take Customer Profitability to the Bottom Line

As one of the primary revenue generators for an organization, Marketing provides three essential roles: finding profitable customers, keeping profitable customers, and growing the value of these profitable customers. Keeping our most ...

Make Your Demand Generation Dollars Go Further

Unless you’re among the few marketers who have all the time and money in the world to burn, you’re probably looking for methods to help you decide how get the most ...

4 Years Ago…

From How to Start a Two-Bit Operation: Small Business Tips It was more than 4 years ago that John and I quit our ...

How Would Tony Stark Prepare For A Pitch?

From Startup Whisperer In honor of the upcoming Iron Man 2 movie coming out on May 7th, I will author all of my posts as an homage to the Marvel comic ...

Is SEO Dead?

From Startup Whisperer I can’t help and see the slew of announcements from Facebook recently at their F8 conference and not think to myself of the common adage from the behemoths of ...

The tradeoff between open and closed

From cdixon.org When having the “open vs closed” debate regarding a technology platform, a number of distinctions need to be made. First, what exactly is meant by “open.” Here’s a great chart ...

The tradeoff between open and closed

From cdixon.org When having the “open vs closed” debate regarding a technology platform, a number of distinctions need to be made. First, what exactly is meant by “open.” Here’s a great chart ...

Uncommon Interview: Howard Mann puts the fun back in business

From A Smart Bear: Startups and Marketing for Geeks I hate most interviews, and I think everyone else does too. This interview is different: It’s insightful and actionable. Weird, right? I promise not ...

Register for the Seattle 2.0 Awards

nPost has partnered with Seattle 2.0 to support the Seattle 2.0 Awards coming up on May 19. We believe recognizing hard working entrepreneurs, investors, vendors and members of this community are ...

Solve the Mystery of Marketing ROI

A study by Prophet found that “as few as 19 percent of companies can consistently and accurately determine what they are getting — if anything — from untold millions in marketing spending.” ...

5 Ways to Avoid Going on Tilt in Startups

From Inspired Startup In poker and in business, it’s much easier than you think to go on tilt.  The most dangerous thing about being ...

Accounting for Startups: Cash-basis or Accrual-basis?

From A Smart Bear: Startups and Marketing for Geeks You didn’t start a business so that you could learn accounting, but learn you must! Here’s a little help. QuickBooks lets you switch between ...

Minimum Desirable Product and Lean Startups (slides included!)

From Futuristic Play by @Andrew_Chen Minimum Desirable Product (if you don’t see the slides, go here to Slideshare) Recent slides for a talk in Steve Blank / Eric ...

Permission Follow-Up

From A Smart Bear: Startups and Marketing for Geeks This is a guest post by Jarie Bolander, author of Frustration Free ...