Somewhere along the way we forget that failing is OK.  We attach a negative association with failure and stop looking at it as a building block or a lesson. We only see it is a final result and lose perspective on the overall success of our ideas.  The lost perspective is that failure acknowledges a flaw and gives you the opportunity to correct that flaw.  If you’ve given yourself no room to correct it or have simply not allowed yourself to have any flaws… then you can never succeed.

You stumbled, tripped, fell and crashed before you ever walked.

You grunted, squawked, blurted and mumbled before you ever talked.

Failure should be seen as the pursuit of greatness.  Mistakes and missteps are only bad if you’re not learning from them.

“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life and that is why I succeed.” -Michael Jordan

Software is Hard on Failures…  Websites Thrive on Them.

Websites are not software.  With a software application you need to have it working really well with very few bugs, because once you ship it out to the world… it’s very hard to correct your mistakes.  Bothering users of your software to constantly be installing updated versions is a nuisance and will most likely kill your product.

With a website you can update at any time.  Weekly, Hourly… Daily if you want. As long as you’re responding quickly to the bugs and improve your service with each fix, you’re making a better product… By leveraging your user base to help you constantly improve you’ll be able to develop the best solution much quicker than any competitor who is still trying to guess it perfectly right before they launch.

The web is an international, extremely fast evolving organism.  While somebody spent months planning and raising capital to build a project that would help rank stories online… some guy spent a few hundred bucks building an idea and now that project needs to compete against Digg.  Somebody else was still revising and editing their thoughts about a micro-blogging service and in the mean time a couple of guys throw together a simple status updating service and now Twitter has changed the whole industry they were trying to work in.

You don’t need things to be perfect.  All they need to be is GEFN:

GEFN- Good Enough For Now

Does it meet the basic needs and requirements?

Does it add value?

Does it allow for improvements?

Are you ready to respond immediately to feedback?

… then it’s good enough for now.  Share it.  Launch it.  Let the world knock it around, test it out and give you feedback.

“Only those who dare to fail greatly can ever achieve greatly.” -Bobby Kennedy

As a perfect example of GEFN, my thoughts on “success on the web requires failure” aren’t perfect yet… But I wanted to share the idea with you.  You can help me make this idea more perfect by giving me feedback, helping me see the flaws in my logic and suggesting improvements.

Thanks for helping me fail one more time at writing the perfect post.

-Darius

All it takes is for you to ask a question.  Be polite.  Ask nicely. Say thank you regardless of the outcome. You will sometimes save money, get extra or better value with the super simple act of asking a question. Some people feel embarrassed asking a question or feel like it is rude to do so, but if you ask politely then nothing you’re doing is offensive.  The asked could be offended, but that has nothing to do with you.  They can simply say no.  If they get upset at having to say no, then that is there deal.

You’ll really never know what options you have unless you’re willing to ask.  Be creative.  Be open to different options and don’t be afraid to ask. Here are two examples of how asking a couple questions made my life better.

Best Seat in the House for $8.. and a Free Beer

Last month I wanted to watch a UFC payperview fight, but didn’t want to shell out $70 to watch it at home and didn’t have any friends in town that I knew were paying for iy.  So I looked up what bars in town were showing the fight and I headed down to one.  Turns out the place was packed… and there was a $5 cover.  The bar area had dozens of screens so you could see the fight from almost any table, but there was standing room only.  I made my way towards the back area of the bar where there was a bit more standing room and noticed that a decent sized table only had 3 people sitting at it, 5 could easily fit.  I asked nicely if they wouldn’t mind if I sat in one of the chairs facing away from their table… they didn’t mind.  So I ordered myself a beer for $3 and sat there with a big screen TV only a few feet away.

There had to be at least 50 people crammed into the bar area all uncomfortably standing there for a couple hours. All I had to do was ask the table if they minded if I used a chair.  They could have said no and nobody would have been worse off, but I took a few seconds to ask the question and at the end of the night I got front row seats with pretty much my own TV screen and a beer all for $8.

Getting What I Want + Extra… For Less Money

I just moved to Seattle and I forgot my cable to connect my Canon camera to my computer to get the photos off.  I know I own several of them, but I couldn’t find a single one if the stuff I brought up with me.  I found a RadioShack just a few blocks down and walked over to buy the missing cable.  When I got there an associate showed me $21.99 RadioShack brand cable after I explained to him what I needed… I asked about another cable at $19.99 and was told it wouldn’t work and that the cable he selected was “made for a Cannon camera.”  That makes about as much sense as certain bread being made for crunchy peanut butter and another bread being made for creamy, but for the $2 it wasn’t worth dealing with him any longer. I let it lie.

On the way to the counter I asked about if they had any Card Readers.  He reached onto a rack and grabbed a 6-in-1 card reader for $12.99.  Oh, it included a cable too.  He asked if I still wanted the RadioShack cable too… I did not.

I got the cable I wanted plus a 6-in-1 card reader because I asked one more question and was thinking creatively… Saving me $9 or 40% off.
 
 
Do you have a story about asking a question for a great reward?

I was taking a trip down archive.org memory lane last night, looking back on some of the first websites I ever built. Really matrixy, techy fonts on black backgrounds circa 2001… funny stuff. I also spent some time revisiting the first web community I ever created: REiToolBelt, for real estate investors. Even back then I enjoyed writing articles about the experiences I had, giving advice to my fellow young investors. (I was 20 at the time.) Here is one article I found from 2002 that is a bit self-helpy, but I think has some good points that are worth revisiting.

Originally written in 2002 by Darius A Monsef on ReiToolBelt

Thinking About Sand

You are standing on the most beautiful beach in the world.

It may have palm trees for some, and none for others. It may be a small secluded beach or extend as far as the eye can see. It could be black sand or white sand.

This beach is perfect to you. It is how you imagine it.

Now imagine that you are standing in the center of this beach, but instead of taking a few steps back to enjoy every aspect of what this beach has to offer, you look down and focus on a single grain of sand.

It’s hard to make it out from standing height so you crouch down. It’ s still hard to focus so again you lean even closer to the sand.

You now have your face an eyelash away from this single grain of sand. You’ve focused every particle of thought on it.

While you are focused on the grain, a nice breeze passes by. An unexpected thing happens; the grain of sand is blown into your eye.

Why when you are standing on a perfect beach would you focus on the smallest part of it?

Our lives are this beach. Our lives are in the whole perfect, beautiful; we chose to see the whole beach or focus on grains of sand.

Each day starts as the next; a chance for you to enjoy the view or get sand in your eye. Think of how your day went. Were you focused on the whole of it or only each task at hand? Were you working on each task as a part of the whole?

If you saw your day as the whole; why did you let an argument take up so much of your valuable time?

We spend so much of our time only focused on what we are doing that moment. The problems arise when we don’ t conduct the tasks at hand with an idea of how they apply to the whole picture. We started the day with certain things to accomplish but at the end of the day there was not enough time to get to them all. Where did all that time go?

Often that time goes to things that matter so little compared to the whole of our lives. We spent x amount of time today trying to prove someone else’ s opinion was wrong. In the end all that was proven was that time will pass whether you chose to be productive with it or not.

We get so wrapped up in these tiny specs of sand, that we lose the ability to see the beach. We lose the ability because with our focus so tightly wrapped around this grain of sand, we lack the peripheral vision to see anything else. If we stepped back we would see there are hundreds, thousands, millions of grains of sand; and that this is just one small spec that makes the beauty whole.

Making Choices & Deciding to Be Angry

We make choices every second. Are they choices that involve looking at grains of sand or beaches? You have the choice to get angry. Anger does not control you; you control anger. Something does not anger you unless you let it.

What does being angry accomplish for you? Have you thought about how much energy goes into being upset? How much time is wasted? How much more anger is created when you are upset?

Have you thought that you have a choice to be angry or not?

You had a choice a few minutes ago to respond to a post that added no value to your life. Did you look at it as part of your beautiful beach and move your attention to something else, or did you get your face right up next to that spec so it could get you in the eye?

We create the world that is around us, so pay attention to what you are creating or the tide will wash your beach away and you won’ t even notice it.

Communication

You are out enjoying the night when a stranger approaches you and tells you “you look fat in those pants.” Do you get upset or do you take the time to figure out that what you misheard was that they asked you to dance. Communicating takes time. There is no way around that, but communicating poorly takes more energy and more time.

We are in the age of communication. We can communicate with millions of people across the globe; we can enter into millions of other lives in an instant. We improved the communication network, but we didn’t improve communication.

Jane told you John said you were a terrible person.

Did you call John to ask him why he felt that way about you or did you call Sally to tell her John felt this way about you?

Did you take Johns opinion of you as simply his opinion and move on or did you tell everyone that John was a terrible person?

We can use our communication tools to build or destroy. Use them to build.

OTFD

I will pass onto you a great communication tool my mentor taught me early on. It’s called an Open The Front Door. Think of it as opening the front door to the problem.

Open
Observation
What did you observe? What did you hear? What did you see?
“I heard you thought I was a terrible person.”

The
Thought
What does what you observed make you think about? How do you think about what you observed?
“I think you have the wrong opinion about me.”

Front
Feelings
What does what you observed and think make you feel?
“I feel hurt and angry.”

Door
Desire
What is the outcome you would like to arrive at? How can this problem be resolved?
“I would like you to tell me if you feel this way about me and not tell others.”

It’s not important that you actually use an OTFD, I only hope that if nothing else it helps you think about how you communicate when you have a problem or disagree.

My opinion is different than yours and yours is different than mine.
That is ok.

As an internet entrepreneur you never have enough time complete all the things you have on your list get done. Often working out is not high up on that list, but I’m going to encourage you to put it up there at the top… Membership fees cost around $20-50 a month and I promise you you’ll get a great return on your investment of cash and time. Have more energy, feel better, be happy, sleep better, be more successful… yes, I’m going to stretch this one all the way out and say a gym membership will in the long run make you more successful.

You Are Your Startup. A Sick You is a Dead Startup

In the early days of getting your idea off the ground you are the one man army that gets the ship all ready for launch… and then after the launch you’ll be juggling even more things under even more stress. Getting sick enough to knock you out of commission means your startup will be out of commission too. If you left your web server exposed to the dangerous viruses and bots of the internet, it would eventually get infected and shut down… killing your site. You run the same risk with not keeping your own physical body healthy.

TIP - Don’t think of your gym membership as just a place to exercise.  Use it as a core part of your lifestyle to stay healthy, fit and energized.  Take a daily multivitamin. Exercise and eat well.

Commit and Be Disciplined

If you’re going to make it as an internet entrepreneur, you’re going to need to be very dedicated and disciplined. You are in the captains chair of your startup and it will fail to launch or rocket upwards based on your passion, efforts and commitment. There are any number of distractions that will pop up along the way and while you need to be flexible and responsive, you also need to maintain order and balance in your life. Can you do without this in order to achieve that? Can you still get there if you start from here? Seth Godin’s book The Dip is a great resource for explaining how you might need to give certain things up in order to be successful in what things are most important to you.  Your health is paramount to your survival and that of your startup.

Make sure you get to the gym regularly and that your diet is supporting your efforts in the gym. The reward will be well worth it.

TIP- The best way to be disciplined is prioritize all the things you have in your life and build some structure around the most important things that need to get done. Be conscious of your actions and commit to your goals. Committing to certain goals often means giving up on others. The old adage of quitters never win is stupid. Lance Armstrong quit a lot of other things in order to be the great cyclist that he is today. Be disciplined and make sure you stay focused on your major priorities, exercising included.

Remember to Eat or Your Body Will Eat You

Your body is a little like a zombie when it thinks it’s starving. Muscles require more calories than fat and if you forget to eat and your body thinks it might be starving… it starts eating your muscles first for energy. One of the most common things that hard working entrepreneurs forget to do is feed themselves, which usually leads to picking something up that is quick and usually not so healthy.  Make it easy on yourself.  Have some healthy snack food around that allows you to eat something when you’re in a rush without comprising your diet… yogurt and granola is one good option.

TIP -Drop by a GNC or sports supplement store and pick up some protein drinks… not the 60 grams of protein build muscles like a horse stuff, just the ready to drink meal replacements. Some taste great and aren’t that expensive.

Sleep Better & Have More Energy

Let me first say that I live by the mantra that I’ll sleep when I’m dead… but with that being said, your body does require a basic amount of sleep to function well and strenuous physical exercise during the day will help you rest better at night.  Like most entrepreneurs my brain doesn’t have a very easy to access off button.  I often take several thoughts with me to bed and can end up spending some nights tossing and turning without getting the rest I need.

TIP - Don’t work from your laptop in bed.  Make your sleeping space only where you sleep.  If you often work from bed your brain begins to associate your bed with being alert and working.  Train it to deactivate when you’re in your sleepy space by keeping your work on your desk.

Get Happy and Get High on Life

Being an internet astronaut can be very stressful. The constant fight to keep your idea alive and the financial risk can wear heavily on your mood and attitude. One way to get your spirits back up is to get high on life… And do it without any drugs. Your body releases endorphins during strenuous exercise.

“Endorphins are neurotransmitters produced in the brain that reduce pain… They have also been known to induce euphoria.” says Alan Hirsch, MD, neurological director of the Smell & Taste Treatment and Research Foundation in Chicago.

TIP - Researchers say that the better physically fit a person is, the more receptive they are to endorphins. Also, as your exercise intensity and duration increase, the greater the concentration of endorphins released will be… so keep hitting the gym and hit it hard.

Get Structure With a Regular Schedule

In the chaos that is getting your idea launched the rapid fire schedule that comes along with it, needs a little balance every now and then. I understand that sometimes things pop up and you have to be able to adjust your schedule, but making a regular time every day to hit the gym is a good way to give a little structure to your day. By using the gym as an anchor point in your schedule you can build out structure for the rest of the day and your evening.

TIP - You get more of a benefit from working out earlier in the day. You can use an early workout to give your brain a rest before the onslaught of the day begins. The drive to and from can also give you a little bit of time to think about the things you need to get done in the day.

Fight Isolation and Get Human Contact

When you spend all your time hunkered down behind a keyboard you can begin to feel isolated. Maintaining some connection with the outside world is good for your mental state as well as for your perspective of what’s going on. It’s pretty hard to build a tool or service for other people if you haven’t seen one in several weeks. The gym can be a nice way to get some exposure with other people without being overly social and distracting. If you find a partner to work out with, you can have some chit-chat between exercises or during breaks or you can meet new friends after classes or workouts.

TIP- The gym is not a bar. Your primary reason for being there is the workout.  Make friends and have some short conversations, but spending the whole time you’re there will result in a poor workout for you and annoyance for those around you trying to get theirs.

Eat a Better Diet & Eat More

When you’ve spent several hours in the last weak sweating and literally busting your ass to burn off some extra calories it helps to put the 500 calories in the ice-cream cone you’re about to consume into perspective. After a few weeks in the gym your muscles will feel tighter and the mild soreness from the previous days exercise are very useful reminders of what’s more important. A short sugar fix or the long term health of your body? Getting control of your diet is more than half the battle in getting healthy and fit. That isn’t to say you need to eat like a monk. Take a free day to eat whatever you want and rain in the junk food for the rest of the week.

Also, as you put on more muscle mass your body will naturally need more calories during the day. So you don’t need to starve yourself to be healthy. If you eat decent sized meals several times a day and you can feel satiated without gorging yourself.

TIP- Learn to enjoy black coffee. You can shave off a few hundred calories a day by drinking it black instead of with the creme and sugar. Learn to love plain yogurt. I’m lucky to have grown up in a Persian household where plain yogurt is a normal part of the diet, but it is a healthy snack with good protein and live cultures to help your body… throw on some granola and raisins for a good and tasty treat.

Time to Unplug from the Matrix

I’m all about throwing yourself into your work and passionately working long days and nights… but you also need to unplug sometimes and give your brain a chance to rest and get exposure to the real world you live in. The gym is a great place to give your mental wheels a break as you focus on your workout and not all the hundreds of details bouncing around upstairs.  You can also take a run outside or a hike on a trail to get some peaceful exercise in.

TIP - To make the most of a workout, you should be making a mind body connection… meaning, you’re focused on what you’re actually doing and on what muscles are working. Focus on your movements and the muscles that are working for better results. Put the details of your work out of your head and enjoy the meditation of focusing on yourself for an hour or so.

Designers Would Be Out of Work if Looks Didn’t Matter

Let’s be honest, looks matter. I’m not talking about the superficiality of current fads or facades. I’m talking about the appearance of a healthy person vs. an unhealthy person. Again, in the early days of your startup you are your startup. Investors put money in at the angel phase more so for the person than the idea… and a healthy person is a much more appealing investment. Even the best ideas can get passed over if they’re presented poorly. So let me be clear again since this can be a touchy subject. You don’t need six pack abs to be a successful entrepreneur, but if it looks like you can barely take care of yourself it is harder to convince people you can take care of your startup.

TIP- Potential job hunters spend huge amounts of time building the perfect resume. In a lot of respects, for the internet entrepreneur, your resume is you. You’ll be pitching investors, enlisting the help of partners and evangelizing your idea. Take pride in the skin you’re in and take care of it. Instead of a fake tan or another layer of make-up… try some natural color and some confidence.

 

There should probably be some sort of disclaimer here that says you should consult your doctor before engaging in strenuous activities and that I’m not a medical professional and my advice should not be taken as such.

P.S. How many people yawned when they saw the photo for the Sleep Better & Have More Energy section? For fun you should go browse stock art tagged “yawn” and see if you can hold out.

I guest posted this over at Neighborhood Notes, but thought with the current financial climate it was worth cross posting over here. (Use your local coffee shops.  Do not spend money on an office for your startup.)

With the economy where it’s at… saving some money is a good idea. While financial advisers often tell you to avoid expensive coffee shops when on a budget, if you can save on the major expense of paying for office space by leveraging your local coffee shop… Grab your laptop, order a drip coffee and move your office into your neighborhood coffee shop… just try and stay away from the pastries.

I’ve been what they call down south in the valley a “New Bedouin,” working primarily from a home office and a number of coffee shops around town for a couple years now. I can’t do my writing at home with all my normal distractions so I leave the nest to find comfort in a cafe with a cup of coffee. I know the shops that have food, quite space for meetings and the ones that are open late. While Starbucks are useful because of their mass number of locations and consistently decent coffee, they still charge for wireless access and I’d prefer to support my local independent shops. Overtime I’ve narrowed down my favorite places to work by rating them on the following criteria:  Hours, Food, Space, Table Size, Coffee Quality, Parking, Internet, Bathrooms.

Hours

I’m a late owl.  I can’t tell you how early a shop opens, but I’ve been there when they all close.  As I like to work late into the evening, I give extra points to the place that stay open late.  While around 7-9 is the average, there are some places around town that are open super late.

Food

Very few coffee shops also serve good food and needing to eat is probably one of the main reasons I leave a place.  Only one from my list of favorites below actually serves any sort of substantial meals… I can only eat so many muffins and scones before I fall into a diabetic coma.

Space

A bad environment can ruin my working mood or it can motivate it.  I like open and bright space, but still enjoy my own table space that provides me with a little island to work on.  Although I recognize that making coffee isn’t the quietest process and people will be having engaged conversations, but I prefer to work from spaces that also provide some quite space or are quite in general.

Table Size

I tend to need my space.  I have my laptop, my moleskin notebook and usually a book.  I like being able to spread out and work freely without worrying about knocking stuff off my table or encroaching on somebody elses space.

Coffee Quality

I drink my coffee black so I especially notice when it isn’t very good.  Lucky for me, I live in a city with tons of great quality coffee all around.  I wouldn’t call myself a coffee afficianado, but if I wanted burnt tasting coffee I’d stop at a 7-11.

Parking

Having to remember to plug the meter is no fun at all… especially since I know I’m going to get focused on work and forget.  Finding a great coffee shop with a large open parking lot is pretty hard to find, but any place with free street parking gets high marks.  Sometimes free street parking can be found just a few blocks from your favorite places, so do a little block cruising to find out.

Internet

I want it free and I want it fast.  Having to pay for internet at a coffee shop is a huge turn-off for me.  I have a mobile access card anyway, but I’d prefer to know a place has reliable high-speed access.  Sometimes speeds can get a little crippled when other patrons are catching up on their torrent downloads…

Bathrooms

I tend to drink a lot of coffee while I work and I often get so focused on work that I push the limits of what my bladder can hold before I need to visit the bathroom. Coffee shops with only one bathroom and high traffic can develop a queue for the loo, so any place with more than one gets extra marks in my book. Also, important is the cleanliness of the bathrooms.

Power

Running out of battery juice can ruin a great work session… having only a few outlets can ruin a coffee shop for me.  I don’t care if they’re hidden under benches or in the ceiling, I just want to be able to plug in without running an extension cord across the whole shop.

My Favorite Portland Neighborhood Coffee Shops

NE - Albina Press

Photo by Coffeed

So, I rarely make it into N & NE Portland for coffee, but I was recently up north meeting with Ken and some other community focused creatives and was quite happy with the space and environment at Albina Press.  Several of us were gathered on the couches in the back room as others worked and relaxed on tables near the big bright windows up front.

Hours: Open til 8pm M-F.
Food: Standard cafe snacks and pastries.
Space: Good sized space with a great couch & lounge space in back.
Table Size: Several good sized tables to spread your work out on.
Coffee Quality: Serving the quality Stumptown coffee.
Parking: A good sized lot with street parking on surrounding streets.
Internet: Free and fast.
Bathrooms: Only one, but was clean and stocked.
Power: Several outlets.

SE - Stumptown

Photo by Stumptown Coffee Roasters

I’m probably a little biased as I met my fiance at this Stumptown Coffee, but this place has great quality coffee and a small but good energy filled sitting and working area.  The tables are big enough to spread out on, but the narrow room can feel a bit cramped when full of people.

Hours: Open til 7pm M-F.
Food: Standard cafe snacks and pastries.
Space: Narrow room can get packed.
Table Size: Big enough to spread your work out on. work space for two people.
Coffee Quality: Stumptown is well known for their great coffee.
Parking: Small parking lot and street parking on the neighboring streets.
Internet: Free and fast.
Bathrooms: Only one, decent shape.
Power: Several outlets.

SW - Blue Joe Coffee “Lake Oswego”

Photo by Coffee Shop Journal
While I know Blue Joe Coffee this is technically outside of Portland proper, this coffee shop is just down the hill from the SW Portland neighborhood that I call home and I spend quite a bit of time here. The space is large with plenty of table space as well as couch space to lounge and read. The jimmy-buffet-all-the-time radio station they play can be a bit much sometimes, but the coffee is quality and parking is always easy to find on the 4 hour or 1 hour free streets of L.O.

Hours: Open til 9pm M-F.
Food: Croissants, quiches, muffins and scones.
Space: Huge open space. Several tables and one long table seating 8+.
Table Size: Big enough to spread your work out on. Not big enough for two.
Coffee Quality: Great. One of the better Americanos I’ve had.
Parking: Lots of easy to find 1 hour and 4 hour free street parking spots.
Internet: Free and fast.
Bathrooms: Only one, but it is always very clean and stocked.
Power: Several outlets.

NW - Urban Grind

Photo by sandpuppeteer

Urban Grind seems to be the place from the twitterati crowds.  Almost every time I’m there I see somebody from the Portland tech / web scene tapping away on their laptop.  This place is one of my regular mobile offices around town and one of my favorites because of the fact that they also serve good food.  Parking downtown sucks on the meter, but if you park just a couple blocks west of 405 there is free street parking.

Hours: Open til 10:30pm M-F.
Food: Standard pastry type food as well as a menu of sandwiches and soups.
Space: Big open space. Several tables and one long table seating 8+.
Table Size: Big enough to spread your work out on. Working space for two people.
Coffee Quality: Always great quality.
Parking: Metered street parking outside, but free street parking within 3 blocks walking.
Internet: Free and fast.
Bathrooms: Two bathrooms, always stocked and clean.
Power: Several outlets.

What are your favorites?

Mobile Coffeeshop Office Fun from Improv Everywhere

For our latest mission, three agents entered a Starbucks one by one with their own giant desktop computer and CRT monitor. They bought coffee and worked at their computers as if they were laptops. One computer even had a Wi-Fi card installed, enabling our agent to surf the web.

Read more about this mission at Improv Everywhere

Co-Working: Between an Office and a Coffee Shop

For those of you that enjoy the ability to leave the house and find some nice quite place to work, but who want a bit more structure and privacy then your neighborhood cafe… there are some co-working spaces that might be a good solution for you. Check out Souk on the west side and CubeSpace on the east side.

Thomas Marban, creator of popurls.com is an internet astronaut. I’ve been a big fan of popurls and honestly I’m quite jealous it wasn’t my idea. The site is a successful example of how powerful doing something simple, but innovative can be. I check the site more than 50 times a day and I must not be the only one… As of 9/26/08 popurls cracked the 2 million pageviews mark. Pretty awesome traffic for a 1 page site!

Thomas is a great first internet astronaut to profile for this blog as he is a perfect example of what can be accomplished with some hard work and creativity over a short period of time. He created an innovative, useful tool and bootstrapped it himself. His total cash investment was minimal and the return has been and will continue to be great.

Who are you? What is your background?

I’m a serial entrepreneur, based in austria where I co-founded my first company at the age of 19. I have a versatile background ranging from design to technology to marketing but i’m far off from calling myself an expert in any of those fields. I just try to creatively mix and match the obvious of many worlds.

What inspired popurls?

I came up with the idea for one simple reason which was to keep my traditional feed reader (mostly vertical industry news) clean from short-term headlines that you find on sites like digg or reddit but still have a dashboard to catch up with the latest web zeitgeist. In other words, if your feed-reader is a well-tended lake then popurls is the torrential river.

What were you working on full-time when you started popurls?

I was running an enterprise software company (celum.com) with a school mate for almost ten years. It was self-funded and we grew it to a considerable market share and more than 30 employees when I decided to sell my share in fall 2007 to move from the business to a consumer focused industry.

How much would you say it cost you to launch popurls?
The only real expenses were trademark registrations and a small fee for hosting; other than that the only investment was my personal work time. The cost structure is about the same today, though i’m operating a small server farm now.

Can you give us any general number on the income generated by the site?

The current dollar<>euro exchange rate is a drawback for me as I’m operating from europe but i’d say that revenues cover a decent middle-class lifestyle.

What development language do you use? PHP, ASP, Etc.

php, but just for historic reasons - i would probably use python or perl if i’d start from scratch.

What are a couple of the new startups / websites that you’re excited about right now?

I have no specific startup that makes me really excited; it’s more about the fact that many ideas that started ten years ago have matured into viable businesses or tangible use cases and devices that are ready for real-world use today. It’s just the same with the ubiquity of APIs and the respective availability of relevant data.

How much time did you spend coming up with the name and brand for popurls? Why the butterfly?

I’ve spent a lot of time developing the brand, its consistency and public perception. Although popurls encapsulates a lot of web 2.0 sites, my objective was to be the anti-web2.0 brand, in fact you won’t find all those infamous visual elements or phrases in the user interface. also, given that my resources are limited figuring out what directions and topics you ain’t gonna pursuit is of high importance and in turn an advantage at the same time.
The logo is no innuendo - to enforce the disillusion: the butterfly was my first attempt in working with the path tool in adobe illustrator at the time i wrote the first popurls version. By virtue of its disarming shape I reused it as the logo.

Did you build it yourself?

Yes, it’s all a one-man labour of love - from design to a multi-server backend.

Was it built using a platform or CMS?

I used a few industry-standard components but that’s about it, the rest it built it from scratch.

How long did it take from idea to having something online?

Only a few days, but the solution back than was way simpler compared to how popurls works today.

When did you realize you really had something?

I think it was the first half year after launch when direct traffic grew to almost 50,000 views per day and remained stable without the dependence from other sites or search engines.

When did you decide to go full time with popurls and the popurls network?

That’s closely tied to the reason i mentioned above; about a year ago.

What new projects are you working on?

popurls is still my endeavour that gets 100% attention. I’ve launched a site called readbag.com a few months ago that got 10,000 users just through word of mouth but it was mainly built to solve a small problem and gain some experience with google’s app engine.

What were the biggest mistakes you made with popurls?

It’s a very technical one but I think solely supporting login standards like openid is still not the best way - the majority of users just don’t care if they have to create new proprietary accounts once more to use a service.

What were the smartest / best things you did?

Stick with the single page concept for all the years and not overdo it with features that users wouldn’t expect from the popurls brand, such as building vertical sub-sites for each and every topic or offering personalization in terms of the included content.

What words of advice / wisdom would you have for other internet entrepreneurs?

If I’d start all over today on the web, I’d rather try to solve a problem that was not caused by the internet itself.

 
 
Thanks Thomas. Good luck with your future launches.

The most interesting startup, web, technology and generally relevant new stuff I read this week. Some of the stories are older than the past week but have resurfaced because of their quality. Most links were discovered via Ycombinator’ Hacker News. If you want to keep an eye on the startup tech world news during the week, drop by the IA feeds to see a aggregation of some of the best web, startup and technology blogs.

What do investors look for in a startup?

A quality list of criteria from a successful internet entrepreneur and investor.

There’s no silver bullet or magic answer but I actually do have a set of criteria I’ve come up with based on my own startups, after looking back on what worked.
- Read the whole story at Venture Hacks

At Amherst college, 1% of first-year students have landlines, 99% have Facebook accounts

The times they are a changing… It constantly amazes me to see how fast technology adoption is changing and how the younger generation is already growing up without things that I couldn’t have done without.

Peter Schilling — the director of information technology at Amherst College — crunched the numbers on the technological habits of this year’s incoming class, and discovered some fascinating stuff. He’s published it online as the “IT Index”, crafted in the style of a Harper’s Index, and it’s an intriguing snapshot of some of the technologically-driven behavioral changes that will mark the next generation.
- Read the whole story at collision detection

10 Books that will Substitute A Computer Science Degree

There are fields of study that I think a real world education is as strong or stronger than a classroom education… here is a list of books for the developer in you or your team.

1. Godel, Escher, Bach by Douglas Hofstadter
Godel, Escher and Bach, written by Douglas Hofstadter, while the title would suggest it is discussion of a mathematician, an artist, and a composer, is a complex examination of how human beings develop perception and meaning. More specifically, the book explores, through a series of dialogues and narrations, how symbols, thought and language are all intertwined and how reality is essentially a composition of overlapping meanings and perceptions…
- Read the whole story at Techoozie

Will the Real Slim Shady Please “Startup”

A few lessons from a game changing musician that a startup entrepreneur can learn from.

In the end whether or not you like Eminem you will not argue against the impact he had on his community. Below are just a few lessons we can learn from “Slim Shady” that will help put your Startup on the Eminem Success Track.
- Read the whole story at Under the Radar Blog

Scott McNealy: To have a successful start-up, be careful who you marry

Just a few short tips, but a list of interesting points… and the who you marry one I think is very important for any internet astronaut.

If you’re itching to take your struggling start-up to the big time, you could do worse than take Sun Microsystems’ Chairman and co-founder Scott McNealy advice to heart. After all, in three months, McNealy and the three others of his cohort turned their start-up profitable and brought us Java, Solaris, and OpenOffice.org.
- Read the whole story at cnet news

Tipjoy Raises $1 Million For Its Simple Micropayment Platform

Great to see Y Combinator type startups doing well… and I think there is room for a service like this to offer an income stream for bloggers outside of crappy banner ads.

Tipjoy, a Y Combinator-funded micropayment startup that launched in February, has closed a Series A funding round led by Betaworks, with The Accelerator Group and Chris Sacca also participating. The company hasn’t disclosed the exact amount of the funding, but says that it is just shy of $1 million.
- Read the whole story at TechCrunch

Google’s Project 10 to the 100th

While I love that Google is reaching out and empowering the people to offer ideas on how to change the world… 10 million for 5 ideas is in my opinion very weak for the billion dollar giant… why not 1,000 ideas with $10,000… To me this feels more like a $10 million PR campaign.

Project Project 10 to the 100th is a call for ideas to change the world by helping as many people as possible.
- Read the whole story at Project 10 to the 100th

Entrepreneurs and…Hey, There’s A Shiny New Thing!

There is a delicate balance for internet entreprenuers to be in the know about new emerging tools and technologies, but sometimes being in the know can be extremely distracting and derailing.

If you’re one of those rare entrepreneurs that has the discipline to stay reasonably focused on what you should be working on, feel free to skip the rest of this article with the comforting knowledge that you have my admiration and envy.
- Read the whole story at OnStartups

Seth Godin: Profile of a Marketing Guru

Seth Godin has certainly done a very good job of establishing himself as a master marketing voice in the new media world.

But Godin didn’t reach guru status through his books alone. A five-year stint as a columnist for the magazine Fast Company helped raise his profile, and his blog, sethgodin.typepad.com, which consistently ranks in Web-tracker Technorati’s top 20, helped him reach beyond business readers. Across these media, Godin delivers his combination of counterintuitive thinking and a great sense of fun. “He’s a born entertainer,” says author and consultant Tom Peters.
- Read the whole story at Business Week

Start-up Burnout? Motivation: Quotes, Youtube and Sinatra

A short list of some classic and fun quotes, videos and tidbits.

Possibly the best business book of 1880 (prove me wrong), The Art of Money Getting by P.T. Barnum, by the legendary showman and entrepreneur, is full of great material like this…
- Read the whole story at dMix

Five warning signs a tech start-up is in trouble

Being in a constant state of worry isn’t helpful for any entrepreneur trying to straddle the risk of starting their new venture, but paying attention to red flags is a good way to avert possible disasters.

The sound of a tech start-up crashing to Earth is loudest when it’s unexpected. However, there are several warning signs that investors and customers can look for that almost always spell trouble:
- Read the whole story at The Industry Standard

 
 
Enjoy your weekend reading and I’ll see you next week for another smattering of useful or entertaining links.
Launch Well.
-D

The most interesting startup, web, technology and generally relevant new stuff I read this week. Some of the stories are older than the past week but have resurfaced because of their quality. Most links were discovered via Ycombinator’ Hacker News. If you want to keep an eye on the startup tech world news during the week, drop by the IA feeds to see a aggregation of some of the best web, startup and technology blogs. Based on some feedback from last weeks round-up I’ll also be sharing why I selected each post below.

Critique View on the Future of WordPress

A great overall critique / summary of the hugely popular WordPress platform… Still in my opinion one of the easiest and powerful platforms for startup entrepreneurs to get started on.

WordPress is today by far the most widely spread blogging platform on the Internet. I am enjoying using WordPress since I made it my “weapon of choice” over Moveable Type and Drupal. I spent lot of time with WordPress and just love it. But that also gives me an opportunity to express some of my concerns regarding the current state of WordPress and the future direction it may be heading. You often get the best critique from those who love you the most.
- Read the whole story at Prelovac Online

Start-Up Town

Great highlight of the growing tech scene in Boulder, CO. I’m stoked to see a fellow green city getting some attention, but I’m also a little jealous… My goal is to see Portland become a major web startup town.

In the past 15 years, Boulder has gone from a little hippie college town to a little hippie college town also boasting an impressive and growing congregation of Internet entrepreneurs, early-stage venture capitalists, and bloggers. How did Boulder pull this off? And what can other cities, policymakers, and entrepreneurs who want to boost their own start-up quotient—and overall competitiveness at a local level—learn from Boulder’s success?
- Read the whole story at The American

Three ways the new browser privacy modes will hurt site owners

The online advertising world is crap enough without any more wrenches being thrown into the mix… the increasing privacy mode browsing is going to muck up analytics and mess with conversions… maybe if things get bad enough we can scrap it all and start over with some better standards and metrics.

Google Chrome has its “incognito” mode, IE 8 has its “InPrivate browsing” mode and Safari has its “private browsing” mode. It’s only a matter of time until Firefox adds one as well. These new privacy modes in the various web browsers will create serious problems for site owners that rely on revenue from affiliate programs and targeted advertising. It will also change the landscape for web statistics software and skew visitor statistics for websites.
- Read the whole story at pingdom

5 Reasons to Move Your Startup Out of Silicon Valley

Again, as an outside of the valley entrepreneur who hopes to build his city into a growing startup hub… I appreciate any supporting arguments that you don’t have to be in SV to be a success.

All tech startups need just a few ingredients to germinate: sophisticated money; first-rate technology universities; and a few template successes (a Google or a Facebook, and so on) to encourage founders to get off their duffs. Contrary to current wisdom, these ingredients exist in many communities outside of Silicon Valley –- in fact, they always have.
- Read the whole story at GIGAOM

The Programming Elite, Programmers Who Read

I’m lucky enough to have a programmer and startup partner who is always reading and learning new things. It is a great example of how to measure the quality of a programmer when you take into account his passion for writing code and his dedication to continually learning and improving his code.

The statistics about reading are particularly discouraging: The average software developer, for example, doesn’t own a single book on the subject of his or her work, and hasn’t ever read one. That fact is horrifying for anyone concerned about the quality of work is the field; for folks like us who write books, it’s positively tragic.
- Read the whole story at Cycle Gap

How often should you publish?

Seth always has interesting ideas and perspectives and in this post he shares a fairly meaty post on thinking about writing two different types of content and who that content reaches.

I’d like to propose that you think about it differently. There’s frontlist and backlist. Frontlist means the new releases, the hits, the stuff that fanboys are looking for or paying attention to. Backlist is Catcher in the Rye or 1984. Backlist is the long tail (the idea) and now, the Long Tail (the book). In a digital world, backlist is where the rest of the attention ends up, and where all the real money is made. Backlist doesn’t show up in the news, but Google is 95% backlist. So is Amazon.
- Read the whole story at Seth Godin’s Blog

Plan B for Fund Raising

Guy’s advice is always short and sweet and he does a great job of cutting the crap out. I also always appreciate the bootstrap approach and here he gives some reasons why it is the better way to go.

Here’s how most entrepreneurs approach venture capital funding raising. I call it Plan A. It’s a plan and an outcome that no one talks about but happens all the time. I’ve been on both sides, so I should know… As readers of this Open Forum blog, I want you to be open to another way. I call this Plan B. In this plan, you take very little if any venture capital until you need capital to expand, not create, your product.
- Read the whole story at Open by American Express Blog

Startup Hacks: 7 Questions VCs Will Ask You, What They Really Mean, and How You Can Answer Them

Anything that helps me understand where VCs are coming from and how to pitch them better is useful information. Often great answers come from understanding what the question is really asking.

There is a certain psychology to fund raising. Here are seven questions VCs ask, what they really mean, and how you can answer them:
- Read the whole story at Mashable

How Startups Are Like Umbrellas: Umbrella Theory 1.0

I’m a sucker for well written analogies and creative thinking. Andrew shares some interesting thoughts on the challenges and benefits of being small or big… and as a Portlander, umbrellas are close to my heart.

This made me think about how owning umbrella works. When you’re lugging around an umbrella, you always wish it was smaller (at least I do), and whenever you’re actually using the umbrella, you wish it was bigger.
- Read the whole story at

44 tools to help you in your design work

A solid list of design related resources. As a bootstrapping entrepreneur, handy resources are always helpful… and he gets bonus points for calling Kuler a copy of COLOURlovers…

The web is full of resources, but they’re often hard to reach. This is the reason why I think it’s important to organize them with a coherent structure and share it with you.
- Read the whole story at Designer Daily

20 Firefox Add-ons to Enhance your Web Development

Like the above, any summary of helpful reasources is appreciated… and for the crowd that hasn’t taken the Chrome plunge, this is a great set of add-ons for FF.

There are lots of free extensions and add-ons available on the internet for Firefox, but which are the best add-ons that can Really help you as a web developer or designer in terms of time and effort?… So here’s 20 extremely useful Firefox Add-ons that can help developers create websites more efficiently.
- Read the whole story at noupe

GREAT VCS RESPOND, FAST: Pick investors who give you unfair share of time and mind

You can get cuaght up worrying about who will fund your startup or even if you’ll get funding at all… this was a great reminder of how a great VC isn’t just money but a supportive team members, and provides some examples of strengths to look for.

I thought you would benefit by thinking about the distinguishing characteristics of a great venture capitalist and board member. It will help you as you screen the VCs you consider as you seek investors for your startup.
- Read the whole story at Nesheim Group

Honey, I Shrunk the Startups!

A balanced article about the trend towards smaller funded startups, but some of the challenges is having enough to cover the people costs to have a solid enough team to really do something… or “f*** with the order of things” as the author puts it.

Taking big risks is where Americans have always stood head and shoulders above everyone else: get-rich-quick schemes have been our specialty. But now the new fashion among the professional risk-takers has been to risk very little.Rick Moranis in Honey I Shrunk the Kids… $100,000 is the New $10 Million
- Read the whole story at Redfin Blog

 
 
Enjoy your weekend reading and I’ll see you next week for another smattering of useful or entertaining links.
Launch Well.
-D

It is true that all you really need to catch a fish is a hook and something to use as line. But if your survival depends on it—and you’re trying and land a marlin on a fly fishing lure or a trout on a deep sea lure—you’ll probably end up starving to death. You need to have the right equipment for every situation: different types of lures for different types of fish, etc. And it isn’t enough just to have a box with the right tool. They’re all useless unless you know how to use them… or you have somebody in your boat who does.

This is a follow-up to my post from a couple weeks ago, Here’s the Deadliest Catch: Hiring an Agency to Build Your Startup, where I advocated against startup entrepreneurs hiring agencies to help them build their sites. I gave a few reasons why, but what I didn’t do in that post was give any other options—what if you know you shouldn’t hire an agency but don’t know how to start or what to do next? I’ll do my best to provide some answers. Gather, Learn, Network, Do.

Don’t Commit Information Suicide

If you want to start an internet company, you should at the very least have a basic understanding of what powers the web—the technologies, the trends, the personalities, the power brokers, etc. It is a time-consuming process to stay up to date with all of this. There are enough posts, tweets, and emails flying around at any given time that you could commit information suicide if you tried to digest it all. What you need to do is build yourself an information gathering and learning filter. Figure out what sites, blogs, books, and magazines you want to get your information from and dedicate a little time each day to learning something new. Organize your filter, make your plan, and then execute it.

Social Media Surfing

Social media makes it a lot easier for you to stay up to date with what’s going on in any specific industry. Digg, Reddit, StumbleUpon, HackerNews and the other “rate it if you like it” sites provide a people-powered feed of what’s the most important news of the day. Although every system is abusable, these sites help you create a filter from the billion bits of data that get uploaded daily and help you narrow it down to thousands of bits. Don’t just surf these sites, register and participate. It will only take you a little bit more time than you’ll already be spending surfing the news, and the relationships you can build will be very valuable to you when you launch your sites.

Tools to Use:

popurls
A site I visit easily 100 times a day—a simple site and a powerful tool. Thomas Marban has executed the idea of aggregating the top stories from dozens of sources in a super easy-to-use format.

Books… You Know, Those Things With All the Paper

Photo by MorBCN

Reading technology or startup books more than a few years old can be equal parts informative and entertaining. Some books are classics and have eternal messages while others seem dated only after a few years. Like any info stream, there are thousands of books that you could read, but we only have a limited about of free time every day. So here are some suggestions of books I’ve actually taken the time to read cover-to-cover and can recommend.

Art of the Start by Guy Kawasaki
This is all-around a solid book for any startup entrepreneur. Guy has a great way of breaking ideas down into easy-to-understand concepts and there are tons of nuggets of wisdom in this book.

The Dip by Seth Godin
Seth has dozens of books with great messages, but this one was especially powerful for me as it helped me see what I needed to stick through and ride out and what I needed to quit in order to make my main goal achievable.

Wikinomics by Don Tapscott & Anthony D. Williams
An interesting read about how wikis and how people-powered information is working in our wired world—and how it will continue to be a driving force into the future.

Once You’re Lucky, Twice You’re Good by Sarah Lacy
To be honest, I’m only half way done with this book, but even at this point I can say it is worth a read… plus I had the pleasure of talking with Sarah while she was here in town and she’s a smart lady.

The Four Hour Work Week by Timothy Ferriss
I’m writing a post about the 160 Hour Work Week and why you should love it, but Tim’s book has some great principles for making your time as productive as possible. He’s also a super driven guy and creative problem solver… skills that any startup entrepreneur should respect.

iCon Steve Jobs by Jeffrey S. Young & William L. Simon
This is a great candid story of Steve Jobs’s life and how he built Pixar and Apple into what they are today. It was interesting to see how inspiring he could be and at the same time be such a dick.

That seems like a good place to start…

Any books you recommend? Let me know in the comments.

Tools to Use:

Audible.com
It still kills me that a digital book costs me as much as a physically printed book… but this site is the deal and service I’ve found for audiobooks. I pay for a monthly account that allows me to download a new book every month. I load them up on my iPod and listen to them when I’m at the gym or on long drives.

A Library with Good Coffee
I’m lucky enough to live in the city with one of the world’s best bookstores: Powell’s. But you can find a Barnes & Noble or Borders in most cities, and these places are great place to spend an afternoon. Think of them as your public library, but with newer books and better coffee. I like to drop in, grab a couple dozen books, and spend the next few hours speed reading them. Then I buy the best ones.

People You Need On Your Team

Photo by NASA

There is a chance you could fill a few of the roles on this team, but you can’t fill them all. Finding partners is a very challenging thing… it can be uncomfortable giving up control of your ideas. But with the right people, giving up control will feel like a relief of some of the burden you carry and will allow your idea to grow faster and stronger. Here are a few of the people you should have on your team:

You’re going to have to give up some control and some equity to build the right team. 50% of something is better than 100% of nothing—and if you can’t program a website, you’re not going to get very far. Also, everybody has ideas and everybody thinks their idea is the big money-maker.

Geek
A geek knows about everything the moment it happens. They pretty much have RSS feeds syndicated directly to their brains. They have the latest tech gadgets and have signed up for almost every service to check it out. This person is useful because they’ll help you stay in touch with the latest trends without your having to suffer through some of the pains of being a super early adopter.

Programmer
What some people have paid to agencies to get their sites built they could have used to hire a great programmer for the entire year… and if they would have given him equity as partial compensation, they could have launched on even more of a bootstrapping budget. I recommend finding a local programmer. Offshore developers have worked for some people, but if you’re not a tech expert and you’re not able to sit down and have a conversation or two with your developer, you could end up in totally the wrong direction. Network locally and find out who is a great programmer.

I’m working on creating a resource list of quality programmers, so if you are one make sure to send me your information… or if you’re looking for one, stay tuned to the RSS feed.

Designer
I’ve actually had a harder time finding great designers in Portland than developers… which is a little odd considering we have such powerhouse creative agencies in town. But like a quality developer, you need a designer on your team. They often aren’t a fulltime role—you can get away with having them do a lot of the heavy lifting up front to help you polish your brand and create a UIX, but after that they’re a here-and-there team member… unless you luck out and find one with the ability to code, write or help you build your business. Check out www.refreshpdx.com for networking events with great designers.

Socializer
Need an introduction? Want and invite to the events you should be at? There are social butterflies who are amazing at networking and knowing everybody. You should know one of these people and befriend them. These are great people to know because there is a chance that they’ll be at most events, and if you show up alone you can figure that you’ll know at least one person—that person will do a great job of introducing you to other people. Hit up some local events a few times, and you’ll quickly notice who these people are.

Marketer
Not everybody is a great salesperson… and selling is 90% of what a startup entrepreneur has to do. You have to sell your idea to your friends and family, potential team members, investors, users, etc. It is hard work and it can take a toll on you. Having a friend who is great at marketing and sales can help you polish your messages and learn what you can be doing better.

Banker
Spreadsheets and financial projections don’t make sense to everyone. Having a friend who is a whiz with numbers will help you organize your thoughts, build the right budget, and present your data in easy-to-understand ways to potential investors or partners. You might need to hire this person to look over your work, but having a little bit of a personal relationship won’t hurt.

Lawyer
Legal work is one of the best examples of “you get what you pay for.” I’ve paid the couple hundred dollars to have my incorporation papers done online and I’ve hired a cheap attorney to do it… I’ve also seen what it looks like to have a high-quality lawyer draw up your papers. It made me realize that my incorporations are not much better than Charmin double-ply. Good legal work will cost a ridiculous amount of money, so don’t get it until you need it… but get it when you need it. In other words, you don’t need to have a corporation set-up to start a targeted niche blog that you hope to build into a mini-empire. Build the blog, start producing the content, and if it starts going really well, talk to a lawyer. There are some firms in town that will be your first investors and will give you some legal fee credits for a small equity share in your company. This is a great way to get expert advice on a tight budget.

Meet Real People: Network at Local Events

Photo by Josh Bancroft

There is no substitute for sitting down and having a face-to-face conversation with another person. Local events and get-togethers are a great way to stay plugged into what your local community is working on, make useful connections, and find the team members you’re looking for. Portland is lucky to have a very busy social tech scene. But a word of caution… don’t get caught up in socializing and talking about tech more than you’re working on it. I would recommend you check out a few different events and find the ones that match your style—then try to make a couple events a month.

Have a Networking Objective

Your objective could simply be to have a beer and talk about tech—but make sure you have a specific objective or networking events can turn into a huge waste of time. If you’re really interested in learning more about iPhone application development, find the events that would be relevant and make sure to chat people up at the event and find out who knows their stuff. Then get their contact info and follow up with a coffee and conversation.

Portland Tech Events

Beer & Blog
Refresh Portland
Legion of Talk
Lunch 2.0
SEM PDX

Tools to Use:

Upcoming.org
Follow your local tech journalists and leaders. I pretty much just check to see whatever Rick Turoczy is planning on going to, but follow Amber Case and Bram Pitoyo and you’ll pretty much know about every tech get-together in Portland.

Tap the Blogosphere for Knowledge and Ideas

There really are some great blogs out there. Some post a few times a day and others only few per week. I’m still working on the perfect list of startup and tech blogs to follow in our feeds section, so if you know of any great blogs I’m not following please let me know in the comments below. Here are some great places to start:

www.readwriteweb.com

www.thestandard.com

www.undertheradarblog.com

www.techcrunch.com

www.mashable.com

sethgodin.typepad.com

www.siliconflorist.com

blog.guykawasaki.com

www.chrisbrogan.com

scobleizer.com

blogmaverick.com

wired.com/techbiz

fastcompany.com/topics/technology

alleyinsider.com

Networking in the Digital World

Link all your profiles and share your interests. Make sure you cross-promote all your different profiles: your Digg profile should link to your StumblUpon, your blog, your IMs, your Twitter, etc. And each one of those should link back to the others. I killed my myspace account several months ago when the number of “hot cam girls” outnumbered real people 10 to 1. The two general social network profiles I maintain now are Facebook for everything and LinkedIn for the more professional side of things.

I’m still fine tuning the perfect email signature, but this feels like enough without being too much:
—-
Darius A Monsef IV
Internet Astronaut | www.InternetAstronauts.com
Executive Editor | www.COLOURlovers.com

ph: xxx.xxx.xxxx
em: darius@monsef.com
tw: @dariusmonsef
im: darius.monsef@gmail.com or DariusMonsef (AIM)
iw: Facebook, LinkedIn
—-

Share your Instant Messenger IDs. The noise from IM can be distracting as all hell… but in terms of connecting with web people from around the world, it is one of the quickest ways to share some ideas or thoughts. Make sure to organize your contacts into groups so you know who is contacting you about what.

Tools to Use:

Adium
Mac IM client that allows you to group your contacts and plug in several different IM services like gTalk, MSNM, AIM, Yahoo, and even Facebook.
Trillium
The PC equivalent to Adium. You’ll need a pro version in order to get gTalk working, but if you’re a PC person it is well worth the small investment.

Carefully Engage the Twitterverse

Photo by action datsun

Twitter is either a great way to stay in touch with lots of smart and talented people, or a ridiculously loud noise in my information channel—I haven’t fully decided yet. I will say that I check it a few times a day and find it to be a useful way to keep up with what people are up to… and what are the hot topics on people’s minds. Be careful with how many people you follow and how often they tweet. I honestly have no idea how somebody follows a thousand people—I can hardly keep up with 100 or so.

Indigio Blog: 10 People You Should Follow on Twitter

10 Journalists you should follow on Twitter

31 (Wordpress) People To Follow On Twitter

50+ Designers to Follow on Twitter

35 Web Analytics & Internet Marketing Experts You Should Be Following

Web 2.0: Top 8 People to Follow

9 Web Developers That MUST Be Followed On Twitter

Tools to Use:

Summize aka Twitter Search
Use this handy tool to find out if anybody has replied @ you that you don’t follow… or see if the twitterverse is talking about your or your sites.

Twitterific
I don’t love it on my computer, but it is great on the iPhone.

Two Final Points About Failing and Sketching

Fail Often. You’ll never learn more than what you’ll learn from failing. Don’t put everything into your first had of cards at the poker table… plan to be there for a while and learn a little from the failures of your first few hands. Constantly be making small efforts to build something or try something out. Too many people fear failure, but you didn’t learn to walk without falling on your face a few times.

Sketch Often. Literally sketch out your ideas. Keep a sketch pad or Moleskine notebook with you at all times and always be writing down your ideas. This will help you build the skill sets of thinking ideas through: Who would use it. How? Why? What value does it add? Like how an artist sketches to flesh out ideas, your sketches aren’t meant to be final works of art… they are your practice ground to keep your creative glands pumping and your critical analysis skills in check.

Launch well,
-Darius

The most interesting startup, web, technology and generally relevant new stuff I read this week. Some of the stories are older than the past week but have resurfaced because of their quality. Most links were discovered via Ycombinator’ Hacker News. If you want to keep an eye on the startup tech world news during the week, drop by the IA feeds to see a aggregation of some of the best web, startup and technology blogs.

How To Demo Your Startup (Part Two)

Last week, I camped out at Sequoia Capital on Sand Hill Road and did rehearsals with most of the 50 companies that are presenting–in fact, launching–new products at the TechCrunch50 event next week. These 50 represent the top 5% of the companies that applied to our demo-style event. Truth be told, the top 150 companies were all qualified to be on stage–if only we could have a five day event with two tracks.

- Read the whole story at TechCrunch

Drop IE6 Support — Give People a Reason to Upgrade

Why do people still use IE6? This is a browser that’s been released in August 2001 — that’s over 7 years ago. It’s old, it’s got hundreds of compatibility issues, it’s not particularly secure and neither does it have many features we come to rely on today in modern browsers. It doesn’t even have tabs. But statistics show, that a sizable chunk of the internet is still surfing on IE6. There are a few reasons why…

- Read the whole story at The Usability Post

VC Part 2: F***-off Money

Which startup odds do you prefer? 50% odds of making $1 million or 20% odds of making $20 million. Assume the work involved is the same, and that in both cases that the alternative is a complete loss. If you’re economically rational, you’ll compute the “expected value” of each investment.

- Read the whole story at Some French Guy

The Importance of the Side Project

…this irrational love of development can be worn down by all of the institutional BS that we have to deal with, and it can be rather, how you say, “soul-crushing.” So, how to rekindle the love of coding and avoid the burnout that is the otherwise inevitable consequence of the software engineering process? Start a side project!

- Read the whole story at Ekinoderm

Maximizing Profits Doesn’t Mean Screwing Your Customers

A few years back, we wrote a post debunking the ridiculous notion spread by some that Craigslist was somehow “anti-capitalist” or not “maximizing profits” because it actually offered most of its services for free. As we noted, much of Craigslist’s long-term success was because of these decisions — which in all likelihood did increase overall profits for the company in the long run by building up further trust in the company. It may not have maximized profits for this quarter, but it most likely was doing a pretty good job in generating profits for the long haul by keeping customers happy, rather than trying to squeeze them for every immediate dime (and who was just saying that Silicon Valley doesn’t have a long term view?)

- Read the whole story at TechDirt

Usability Tip: Use Verbs as Labels on Buttons

We’re all familiar with the “OK” and “Cancel” buttons you get on dialog boxes. Simple labels that ask us whether we agree or disagree to the next action the application wants to take. The interesting thing is that using exclamations like “OK” and “No” isn’t all that usable. Instead, you should use verbs. Let me illustrate this with an example.

- Read the whole story at The Usability Post

DreamIt Incubator Holds Funding Day To Commemorate First Graduating Class

Today marks DreamIt Ventures’ first Funding Day, during which the new startup incubator will introduce a dozen new companies to a collection of founders and venture capitalists. DreamIt is a program in the same vein as Y Combinator and TechStars, offering startups seed funding, guidance, and connections in exchange for equity. We’ve written brief introductions to each of the startups…

- Read the whole story at TechCrunch

The meek shall inherit the web

Computing: In the future, most new internet users will be